Fact is, even if you read over your copy multiple times, it’s likely you’ll miss some errors. Use software to check for grammar and spelling mistakesĮyes can be deceiving… especially, if you’ve been staring at the same page for a while. Return to Table of Contents How to guarantee high-quality, effective infographic copyīefore you publish or share your infographic, use these best practices to ensure everything is up to snuff. Keep reading for two essential tips that’ll help you finish strong. Once you’re done writing your infographic copy, you’re not out of the woods yet. Imagine if there were no labels in this infographic template example:Įven without reading the body, you’ve already learned a couple of tips that make you curious to know more. Repeat after me: visual aids are only helpful if your audience can understand them. While labels aren’t always productive for society at large, they darn sure are in your infographics. If you have any doubts over whether your viewers will “get” it, go back to the drawing board and find new ways to simplify those complex ideas. It can also be helpful to share your copy with a team member who’s not familiar with the topic to see if anything is unclear.Īnd of course, if you have a copywriter on your team, get them to take a peek before distribution. And you’ll also lose sight of the fact infographics are meant to provide a quick overview without requiring additional information. Especially when you’re discussing a familiar topic or trying to conserve space!īut again, if your terms are too technical for your audience, you’ll lose them. But it’s worth reiterating, since it’s a trap many fall into. It’s easy to read, and you know what you’ll get from the infographic at a glance. The above example does this quite effectively. If it’s for professional purposes, it should sound like it. Your tone should also be consistent with the theme of your infographic. If you need to use these types of terms, simplify and add context to ensure your message is understood. This will impact your choice of words and whether to add more details.įor example, if you’re explaining a complex concept - say, a new piece of technology - to a broad audience, you should limit the use of technical terms. informational infographics, timeline infographics, comparison infographics etc.) or researching the topic itself - you want to understand your target audience’s point of view too. This isn’t limited to choosing the kind of infographic to use (i.e. Understand the goal and topic of your infographicīefore you start drafting anything, be clear on the aim of your infographic. To write copy that works for infographics specifically, follow these tips: 1. While some of the same techniques for writing engaging blog posts apply, writing infographic copy isn’t an identical process. Return to Table of Contents A step-by-step guide to writing compelling infographic copy The bottom line: you absolutely must supplement visuals with equally compelling infographic copy. Just to get meta with it, here’s an overview in infographic form:
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